Learn Digital Marketing in 90 Days – Course Curriculum Explained

In today’s digital-first world, businesses live and breathe online. Whether it’s a startup, an ecommerce brand, or a personal blog, everyone needs digital marketing to grow and survive. If you’ve ever thought about learning digital marketing but felt overwhelmed by its vast scope, you’re not alone.

The good news? You can learn digital marketing in just 90 days with the right strategy, structure, and dedication. This article breaks down a complete 90-day digital marketing curriculum that takes you from beginner to job-ready — or even ready to start your own freelance or business journey.

📅 Why 90 Days?

90 days (around 12–13 weeks) is the sweet spot for focused learning. It’s short enough to maintain momentum, yet long enough to cover all core digital marketing skills with practice and project work. Whether you’re a student, job seeker, business owner, or freelancer, a 90-day roadmap gives you the structure to succeed without burnout.

🧭 Course Structure Overview

We’ll divide the 90-day plan into 3 phases:

1. Foundation (Days 1–30) – Learn the basics and set up essential tools

2. Core Skills & Strategy (Days 31–60) – Dive into platforms, paid ads, SEO, email, and content

3. Execution & Projects (Days 61–90) – Apply your skills with real-world projects and prepare for freelancing or jobs

Let’s explore each phase in detail.

🔹 Phase 1: Foundation (Days 1–30)

This phase builds your base knowledge of digital marketing, buyer behavior, and online platforms.

Week 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional vs Digital

• Types: Inbound, Outbound, Performance, Branding

• Digital marketing funnel (AIDA, TOFU-MOFU-BOFU)

• Overview of the digital ecosystem (Search, Social, Email, Web)

Week 2: Marketing Fundamentals & Psychology

• Understanding customers and buyer personas

• Consumer behavior and user journeys

• Branding basics and storytelling

• Copywriting principles

• Basics of conversion optimization (CRO)

Week 3: Website & Landing Page Creation

• Introduction to domains, hosting, CMS

• Set up a WordPress website

• Use of page builders like Elementor

• Basic HTML/CSS

• Create a blog page and landing page

• Integrating Google Analytics, Meta Pixel

Week 4: Introduction to Tools & Tracking

• Google Analytics 4 setup

• Google Tag Manager basics

• Google Search Console integration

• Email automation tools (Mailchimp, ConvertKit basics)

• Link shorteners, UTM parameters

🎯 Mini Project: Build a basic website or blog and install all tracking tools.

🔹 Phase 2: Core Skills & Strategy (Days 31–60)

Here, you’ll master the key channels of digital marketing.

Week 5: Search Engine Optimization (SEO)

• On-page SEO (Title, Meta, Header tags, Alt text)

• Off-page SEO (Link building basics)

• Keyword research (Ubersuggest, SEMrush, Google Keyword Planner)

• Technical SEO (site speed, mobile-friendliness)

• Content strategy for SEO

• Blogging and topic clusters

Week 6: Google Ads & Search Engine Marketing (SEM)

• Google Ads account setup

• Keyword match types, ad copywriting

• Search campaigns vs display campaigns

• Understanding CPC, CTR, ROAS

• Landing page optimization

• Conversion tracking with GTM

🎯 Mini Project: Run a Google Search campaign with a small budget.

Week 7: Social Media Marketing (Organic + Paid)

• Platform overview: Facebook, Instagram, LinkedIn, Twitter, YouTube

• Content strategy for each platform

• Facebook Business Suite

• Creating business pages and creator profiles

• Scheduling tools (Buffer, Later)

• Community management

Week 8: Meta Ads (Facebook & Instagram Ads)

• Campaign objectives (Traffic, Leads, Conversions, Awareness)

• Setting up Meta Ad Manager

• Pixel integration

• Custom & Lookalike Audiences

• A/B Testing and ad creatives

• Ad analytics and optimization

🎯 Mini Project: Launch a Facebook/Instagram lead generation campaign.

🔹 Phase 3: Execution & Projects (Days 61–90)

Now it’s time to put your skills into practice with hands-on projects.

Week 9: Email Marketing & Automation

• Building email lists ethically

• Email campaign setup (Mailchimp, MailerLite)

• Newsletter strategy and segmentation

• A/B testing subject lines

• Automation sequences (welcome, cart abandonment, lead nurturing)

• Email design best practices

Week 10: Content Marketing & Blogging

• Developing a content calendar

• Blogging for SEO

• Repurposing content across platforms

• Writing for web: headlines, hooks, storytelling

• Video content strategy (shorts, reels, YouTube)

• Tools: Grammarly, Canva, ChatGPT, Jasper.ai

🎯 Mini Project: Write 3 SEO-optimized blog posts and 1 newsletter sequence.

Week 11: Analytics & Reporting

• Deep dive into GA4 dashboards

• Creating custom reports

• UTM tracking and campaign tagging

• Measuring performance (KPIs vs vanity metrics)

• Funnel analysis & attribution

• Monthly reporting templates

Week 12: Freelancing, Jobs, or Business Setup

• Building your personal brand as a marketer

• Creating your digital marketing portfolio

• Platforms to get freelance work (Upwork, Fiverr, LinkedIn)

• Resume and interview preparation

• How to pitch clients

• Proposal writing & pricing strategy

🎯 Final Project: Create and present a full digital marketing strategy for a real or hypothetical brand, including ads, content, email, and analytics setup.

✅ What You’ll Have After 90 Days

By the end of the course, you’ll be able to:

• Run end-to-end digital marketing campaigns

• Create websites and landing pages

• Launch and optimize Google & Meta ads

• Use SEO and content to drive organic traffic

• Set up tracking, analytics, and automation tools

• Build and present marketing strategies

• Apply for internships, freelance gigs, or jobs confidently

💼 Ideal For

This 90-day course is perfect for:

• Students looking to build in-demand job skills

• Freelancers and career switchers entering digital marketing

• Business owners wanting to manage their own marketing

• Influencers and creators building personal brands

• Marketing professionals upskilling for better roles

No prior experience or technical knowledge required — just a laptop and internet!

🛠️ Recommended Tools You’ll Learn

• Website: WordPress, Elementor

• SEO: Ubersuggest, SEMrush, Search Console

• Paid Ads: Google Ads, Meta Ad Manager

• Analytics: Google Analytics 4, Tag Manager

• Design: Canva, Adobe Express

• Email: Mailchimp, ConvertKit

• Content: Grammarly, ChatGPT, Notion

• Scheduling: Buffer, Later

🎓 Bonus: Certifications You Can Earn

After finishing the course, you can apply for free and paid certifications:

• Google Ads Certification

• HubSpot Inbound Marketing

• SEMrush SEO Toolkit

• Meta (Facebook) Blueprint

• Google Analytics Certification

These certifications are great for resumes, freelance profiles, and LinkedIn visibility.

🧑‍🏫 Final Thoughts

Learning digital marketing in 90 days is 100% achievable if you follow a structured, hands-on curriculum like this one. The industry is full of opportunities — from remote jobs to freelance gigs and digital products. Whether you want to market your own brand or help others grow, digital marketing is the skill of the decade.

🚀 Ready to Start Your 90-Day Digital Marketing Journey?

If you’re serious about learning digital marketing in just 3 months, follow this curriculum step by step. Whether you do it through an online course, a mentor, or self-learning, the key is consistency and practice.

Let me know if you’d like:

• A downloadable 90-day checklist

• A course PDF version of this content

• Templates for resumes, proposals, or campaign reports

• Help setting up your first freelance portfolio or blog

Let’s get you started!